disk-its! branding + label development
Brief
Develop a brand and label for the Disk-it! toy.
Concept
Beginning with the logo, the label started with brand development. The logo was designed to imitate fun and excitement with its bold colors and style that’s indicative of writing with a marker. By developing multiple iterations, the label exudes a fun and eye-catching feel while adhering to the endless constructive possibilities of the product itself. The background developed out of the Disk-its! mood board to provide a conceptual feel of modularity which ties the product together with the design. 
Designed with sustainability in mind, the biodegradable product is neatly stacked in a recyclable tube providing efficient shipping space, saving time, money, and resources. Lastly, seven label variations were designed, each with a different background color, providing the buyer with a personalized choice when picking their Disk-Its! set to take home. Everyone has a favorite color and we wanted to provide the buyer the ability to choose their own style.
Programs
Illustrator | Photoshop
observation • Ideation
Prototyping
deliverables

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